Jaecoo Poised To Shake Up D-Segment SUV Market With OMODA C9

JAECOO is powering forward as Malaysia’s challenger SUV brand with another exciting SUV in the pipeline, the OMODA C9 (C9). Set to debut in December this year, the C9 is expected to shake-up the D-segment SUV market with its engine performance, safety technology, creature comforts and signature competitive pricing strategy.

 “Ahead of our official launch in December, we are looking forward to prepare the market for the introduction of the OMODA C9. We take pride in understanding the market’s needs and preferences. We believe the C9 fulfils the
market’s desire for a new exploration of attainable luxury,” said Chery Corporate Malaysia Executive Vice President, Leo Chen.

Elaborating on the brand’s strategy with the C9, JAECOO Malaysia Vice President, Emily Lek, explains, “Backed by independent innovation, advanced technology, and commitment to quality, JAECOO is focused on providing premium SUVs to customers. We started with the J7, and the response from the Malaysian market continues to be exceptional. To further excite the market, JAECOO is launching the C9, the First Premium Off-road SUV Coupe in Southeast Asia, with 2WD and AWD variants. The C9 carries all the traits of the JAECOO DNA, redefined attainable luxury and refined urban appeal.

Photo 1,2&3: [From left] Chery Auto Malaysia, Senior Manager, Afiq Zabani, and JAECOO Malaysia Vice President, Emily Lek, unveiling the first OMODA C9 Premium SUV Coupe in Malaysia and Southeast Asia set to debut in December this year.

Futuristic Crossover Exterior
The C9 features a distinct diamond matrix air intake grille and daytime running lights emulating the sigma design. In addition to its intelligent adaptive control LED headlights, the SUV is fitted with an acoustic windshield for reduced noise levels inside the vehicle, providing a quieter and more comfortable driving experience. The C9 also features a keyless door entry with Near Field Communication (NFC) technology alongside a walkaway locking system and flush door handles.  

It measures at 1,671mm in height, 1,920mm in width, and 4,775mm in length, which gives drivers a desirable and commanding driving position. The C9 has a wheelbase measuring at 2,800mm and a ground clearance of 165mm which enables it to wade

through water at a maximum depth of 450mm. Sporting R20 multi-blade alloy rims and 245/50 high performance Michelin tyres, the C9 can adapt to various driving conditions owing to its all-round adaptive suspension, supported by MacPherson  struts suspension in the front and a rear multilink suspension. 

Under the hood, the heart of the C9 is powered by a 2.0 TGDI inline four-cylinder petrol engine capable of producing 257 Hp and 400Nm of torque. Available in two variants, the C9 two-wheel-drive (2WD) variant features three drive modes, while the All-wheel-drive (AWD) variant features seven drive modes to navigate urban and offroad terrains. The rear boot has a 660 litre to 1,783 litre capacity, generous storage space for active lifestyles, be it the city, sports junkies or adventure seekers. 

Advanced Innovation and Safety
The C9 continues to emphasise safety as a forefront feature particularly with its Continuous Damping Control (CDC). This key feature enhances premium comfort by adapting real time road conditions with adjustments made by the system via individual sensors in milliseconds. The C9 also features a level 2.5 Advanced Driver Assistance Systems (ADAS) with Blind Spot Detection (BSD), Door Opening Warning (DOW), Lane Departure Warning (LDW), Lane Departure Prevention (LDP), Lane Change Assist (LCA) and Emergency Lane Keep Assist (ELKA).

For added peace of mind, the C9’s body is made of 85% high strength steel and is equipped with 8 airbags. 

Exploring Attainable Luxury 
Inside, drivers and passengers are welcomed by the active rhythmatic ambient lighting and will immediately notice the C9’s 24.6inch (624.84mm) single panel HD display. The spacious centre console is equipped with air vents to keep important items in storage cool and enables wireless mobile charging (50W). The three zone air conditioning system is also embedded with a fragrance and air quality system that elevates comfort and luxury within the cabin.

The console and dashboard are wrapped in premium soft touch leather for a luxurious finish. Notable features in the C9 driver’s seat include steering wheel paddle shifters, a windscreen heads-up display and transmission gear selector for an intuitive driving experience. The driver’s dashboard is equipped with a Driver Monitoring System (DMS) and an embedded navigation feature.

The C9’s built-in digital video recorder (DVR) enables drivers to gain a clearer view of obstacles and blind spots using the 540-degree around view monitor. The driver’s seat is electric powered with eight adjustable positions and a driver memory seat capacity for six positions. The vehicle is equipped with ventilated front seats.

For optimal entertainment, the AWD variant is equipped with 14 surround sound speakers throughout the C9 and personalised speakers embedded in the driver’s seat. This unique feature is tailored to offer a driver-centric audio experience. 

“The C9 compliments our growing portfolio of SUVs and we are excited to introduce it to the market at a competitive price point set below RM200,000. The C9 is officially open for registration of interest with the C9 Two-wheel drive (2WD) estimated at MYR185,000 and the C9 All-Wheel Drive (AWD) estimated at MYR195,000. Ahead of our official launch in December, we are excited to share that the public will have the opportunity to experience the C9 at our upcoming roadshows scheduled for the end of October,” Lek highlighted.                

Photo 4: JAECOO Malaysia Vice President, Emily Lek, unveiled that the OMODA C9 Premium  SUV Coupe All-wheel-drive  variant is estimated to be priced at RM195,000, while the Two-wheel-drive (2WD) variant