Jaecoo Geared to Fulfill East Malaysian Market Demand

The strength of a brand’s service network is a critical consideration to anyone in the market for a new vehicle. Following a busy month of J7 deliveries, JAECOO is progressing in its commitment to ensure network readiness. The premium off-road SUV brand has now launched its first dealership in East Malaysia located in Kota Kinabalu, Sabah.

“East Malaysia is an important market to us. Fans can expect to be immersed in a premium ownership experience that embodies the JAECOO “From Classic, Beyond Classic” brand essence. We believe the J7 fits right in with the appetite of SUV fans in Sabah and JAECOO is ready to fulfil this demand,” said Chery Corporate Malaysia Executive Vice President, Leo Chen.

Photo 1: Universal JAECOO Sdn Bhd, situated along the bustling Jalan Lintas, features an eye-catching geometric design and a location that offers accessibility to commuters travelling to and from the city centre.

Universal JAECOO Sdn Bhd, located off Jalan Lintas, features a unique geometric exterior intended to turn heads along the busy road. The strategic location is situated along a main artery which offers convenience and accessibility to commuters travelling to and from the city centre.

“Patrons of the dealership will have the opportunity to experience the JAECOO J7 All-Wheel-Drive and Two-Wheel-Drive variants on display in a conducive and relaxed environment. Our professionally trained sales advisors are also ready to attend to product enquiries and to arrange test drives upon request. With the future in mind, we believe we are well positioned in the market and have the capabilities to expand in tandem with our customer base in Sabah,” said JAECOO Malaysia Vice President, Emily Lek.

With a capacity to entertain a healthy foot traffic of 200 visitors a month, the dealership is fitted to offer customers an end-to-end experience from the point of purchase to after-sales care. Customers can also expect to enjoy creature comforts including a cosy customer lounge complete with a dedicated coffee and tea bar, high-speed internet connectivity, and prayer rooms.  

“The team at Universal JAECOO is ever ready to deliver the best for our customers in Sabah. We are thrilled to be entrusted to carry the JAECOO brand which is a testament to our capabilities and experience as an auto retailer that understands the East Malaysian market,” said Universal JAECOO Sdn Bhd Managing Director, Datuk Chok Yun Kiong. 

The Universal JAECOO Sdn Bhd dealership is located at Jalan Limau Manis Iramanis, Off Jalan Lintas, 88400 Kota Kinabalu, Sabah.

Photo 2: JAECOO Malaysia unveiled its first dealership in East Malaysia, Universal JAECOO Sdn Bhd, located in Kota Kinabalu, Sabah.

(From left) JAECOO Malaysia Director of Network Development, Soon Boon Ping; JAECOO Malaysia Vice President, Emily Lek; Political Secretary to the Sabah Chief Minister, Datuk Dr Roland Chia; Universal Motors Sdn Bhd, Senior Admin Manager, Datin Tong Siau Fun; Universal Jaecoo Sdn Bhd Managing Director, Datuk Chok Yun Kiong; Ministry of Plantation and Commodities, Deputy Minister, YB Datuk Chan Foong Hin; and President of The Sabah United Chinese Chamber of Commerce Cum Kota Kinabalu Chinese Chamber of Commerce and Industry, Datuk Michael Lui, at the launch ceremony.

Photo 3 : JAECOO Malaysia Vice President, Emily Lek, addressing guests at the launch of the Universal Jaecoo Sdn Bhd dealership in Kota Kinabalu, Sabah.

Photo 4: With a capacity to entertain a healthy foot traffic of 200 visitors a month, the dealership is fitted to offer customers an end-to-end experience from the point of purchase to after-sales care.

(From left) Political Secretary to the Sabah Chief Minister, Datuk Dr Roland Chia; JAECOO Malaysia Vice President, Emily Lek; Universal Motors Sdn Bhd, Senior Admin Manager, Datin Tong Siau Fun; Universal Jaecoo Sdn Bhd Managing Director, Datuk Chok Yun Kiong; Ministry of Plantation and Commodities Deputy Minister, YB Datuk Chan Foong Hin; and President of The Sabah United Chinese Chamber of Commerce Cum Kota Kinabalu Chinese Chamber of Commerce and Industry, Datuk Michael Lui.