DEALER EXCELLENCE UNDERSCORES JAECOO’S COMMITMENT TO MALAYSIAN MARKET

2024 was another record-breaking year for Malaysia's automotive industry with  new market entrants and multiple vehicle launches, leading The Malaysian Automotive Association (MAA) to raise its 2024 total industry volume (TIV) forecast to 800,000 new vehicle sales. It was also a breakout year for premium SUV market challenger, JAECOO, whose investments in an extensive dealer network, warehouse and production assets, collectively contributed to the achievement of 7,041 JAECOO J7 SUV registrations in the first five months of retailing in Malaysia.

In appreciation of the network's accomplishment, JAECOO recognised 12 top performing dealerships at its first-ever dealership awards. JAECOO Malaysia Vice President, Emily Lek, said, "We appreciate our customers for their faith in the JAECOO brand and we will remain dedicated to deliver on our brand promise with best-in-class vehicles and a premium ownership experience. The awards recognise our dealer network which play a vital role in the brand's overall achievement. We will continue to expand our dealer network, in line with our ambition to provide the absolute best customer experience."

The awardees recognised comprised of dealerships from the Klang Valley, northern and southern region, with the latter topping the table with the best sales in the country. Identifying opportunities for growth, JAECOO will be expanding its evaluation to include Best Customer Service Index (CSI) and Sales Satisfaction Index (SSI) scores among others in the coming year. 

Johor-based JAECOO dealership, Auto Galaksi Sdn Bhd, took home the trophy for contributing the highest sales in the network. "We are deeply honoured to be the inaugural recipient of JAECOO's 'Dealer of the Year' award. This achievement reflects the unwavering trust and support of our valued customers and business partners. We are grateful to the JAECOO Management for their exceptional leadership and vision, which have been instrumental in paving the way for success. Every member of the Auto Galaksi family played a vital role in this accomplishment, and we remain steadfast in our commitment to setting new benchmarks in customer service excellence," said Auto Galaksi Sdn Bhd Managing Director, Dato' Desmond Tien.

Also recognised at the inaugural dealership awards were Gagner Auto Sdn Bhd, ES Premium Holdings Sdn Bhd, Luxury Legend Sdn Bhd, Siang Hin (K.L) Sdn Bhd, Apple Autotech Sdn Bhd, Kluster Automobile Sdn Bhd, Carshen Sdn Bhd, AAW Nexus Sdn Bhd, BH Premium Auto (M) Sdn Bhd, Indah Utara Enterprise Sdn Bhd and Tropical Impact Auto Sdn Bhd. 

Following the success of the J7 and C9 in 2024, JAECOO Malaysia is looking to raise the bar in 2025 with plans to introduce more models in line with its mission to provide attainable luxury options in the automotive market, beginning with the J7 PHEV in February 2025. JAECOO will be priming the way ahead of the launch with a long-range drive this month which will showcase the JAECOO J7 PHEV journeying across three nations, Singapore, Malaysia and Thailand, on a single tank and charge.